Charlie Pogacar
Jul 16, 2025
When Avery Ward started a video series for his pizza shop, he didn’t know what to expect. Would people watch it? Would it be worth the investment of time and energy?
Seventy episodes later, Ward says there’s an overwhelming answer to those questions. His vlog, “Slice of Life,” has helped the Groveport, Ohio, community learn more about the town’s third-generation pizza shop, Little Italy Ristorante. By taking viewers behind the scenes at Little Italy—and having a little fun from time to time—Ward has forged a deeper bond with his customer base.
Episodes range from humorous interactions with the local police lieutenant to detailed breakdowns of the shop’s relationships with local vendors—and why they chose that particular vendor in the first place. “We really wanted to humanize the brand,” Ward said. “We wanted to show people the grit of the restaurant industry and that there’s a lot more sweat than they would imagine that goes into their plate.”